VP, Marketing Campaign Scrum Master

The Marketing Campaign Scrum Master is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering application on own job and the business. Recognized technical authority for an area within the business. There are typically multiple people within the business that provide the same level of subject matter expertise. Strong communication and diplomacy skills are required to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts a broad area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

The Scrum Master is responsible for leading scrum teams in using Agile methodology and scrum practices. This role is part of the Marketing Operations team in support of US Consumer Marketing at Citi. The Scrum Master is responsible for working with several teams across the organization to set up the appropriate timeline for campaign execution, ensure that deliverables are being met according to plan and raise any ‘red status’ or risk items to management for awareness. The Scrum Master enlists other members of the working team/management when appropriate to resolve and clarify issues that could impede execution of the marketing campaign.  The Scrum Master relies on experience, judgment, and management guidance to plan and accomplish goals. Responsible for daily standups and weekly meetings including retrospectives to ensure Continuous Improvement.

Responsibilities:

• Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Develop campaign schedules and apply critical thinking to identify and mitigate potential issues. Assess for impacts to ensure overall campaign integrity.

• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.

• Make decisions and recommendations based on data.

• Identify and manage issues to resolution.

• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-10 years of experience in Marketing and retail bank/financial services industry experience.

• Requires attention to detail, advanced project management skills, very good communication and problem-solving skills.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Solid communication, presentation and project management skills.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

• Proficiency in all Windows applications suite (Excel, PowerPoint, Word)

• The candidate must be able to multi-task and project manage in a fast-paced environment.

• The candidate should be able to effectively manage change while protecting the team from distractions and interferences.

• Knowledge of workflow tools (Aprimo) and Agile software (Jira), a plus

• The role is critical and central in ensuring marketing goals are met.

Education:

• Bachelor’s/University degree, Master’s degree preferred

• Scrum Master Certification

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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