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COVID-19:

우리 동료들과 지원자들의 건강은 우리의 최우선 순위입니다. 따라서 Citi는 COVID-19 상황을 면밀히 모니터링하고 있습니다. 우리는 추후 공지가 있을 때까지, 임시적으로 모든 후보자 인터뷰를 가상으로 실시하는 것을 포함하여 전 세계적으로 회사 전체에 예방 조치를 구현하였습니다.

Acquisition Strategy, Program Mgt Lead Analyst

직무 ID 22514041 기본 근무지 New York, New York, Wilmington, Delaware; 채용 범주 Marketing
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The Program Mgt Sr Lead Analyst is a strategic professional who closely follows latest trends in own field and adapts them for application within own job and the business. Typically a small number of people within the business that provide the same level of expertise. Excellent communication skills required in order to negotiate internally, often at a senior level. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Accountable for significant direct business results or authoritative advice regarding the operations of the business. Necessitates a degree of responsibility over technical strategy. Primarily affects a sub-function.


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

As the Proprietary strategy manager, this individual partners with acquisition channel heads to develop effective offers and messaging.  Serves as the primary liaison to the product management team on strategic initiatives, leading and optimizing go to market strategy to meet PPM product objectives. This individual would support one of the PPM Portfolios (Rewards, Value, Cash)

The Program Mgt Sr Lead Analyst is a strategic professional who closely follows latest trends in own field and adapts them for application within own job and the business. Typically a small number of people within the business that provide the same level of expertise. Excellent communication skills required in order to negotiate internally, often at a senior level. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Accountable for significant direct business results or authoritative advice regarding the operations of the business.

Responsibilities:

  • Developing and articulating proprietary portfolio strategic objectives
  • Lead articulation of go to market strategy and  learning objectives
  • Ensuring regular review of acquisition metrics
  • Providing product input and insights for creative development
  • Maximizing portfolio results, within the broader set of products, channels, and priorities for Citi card acquisition
  • Provide acquisition subject matter expertise in product management.
  • Partners with product on pricing strategy, new products and enhanced value props
  • Partner with Risk/DM to prioritize product and cross channel initiatives.
  • Monitors test performance and proactively recommends rollout
  • Monitors and tracks account volume, works with channel owners to explain variances and plan around changing behavior
  • Provide acquisition subject matter expertise in product management and overall P&L discussions
  • Project management lead on approval process for acquisition programs including: management and negotiation of timelines, creating team alignment and providing strategic thought leadership.
  • Owns overall marketing strategy and marketing roadmap
  • Sets strategy, aligns with Citi Channel acquisition teams. 
  • Optimizes across “owned “  (eg core Citi and Partner channels ) and “earned” (eg PR, Brand, Advocacy) channels and drives efficiency
  • Manages any new product launches or product construct changes across acquisition.
  • Partners with product on pricing strategy, new products and enhanced value props
  • Reviews creative and provides insights into marketing messages
  • Facilitates sharing results, test plans, forecasts, and priorities with product management team;
  • Provides inputs into quarterly strategy review and approvals
  • Provides input into forecast
  • Drives growth through strategic initiatives 
  • Lead strategic projects as required
  • Supports PPM Planning process


Qualifications:

  • 10+ years of experience
  • Deep understanding of the consumer cards business, financial services,
  • Broad knowledge of decision management, marketing, risk, and operations. 
  • Strong knowledge of regulatory environment in this industry. 
  • Needs to fully understand risks associated with recent consumer protection laws and ongoing changes in industry that carry large visibility to the company. 
  • Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams. 
  • Expertise in devising multiple financial solutions that solve for multi-faceted business problem (accounts, activation, risk performance, ANR, CPA, ROTA). 
  • Strong customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.


Education:

  • Bachelor’s/University degree, Master’s degree preferred

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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  • 90개 국가의 공동체에서 자원봉사를 행하는 사회적 책임감을 가진 직원들

  • 95개 이상의 시장에 실제로 존재하는 의미 있는 채용 기회

우리는 모든 개인을 포용하고 다양한 관점을 장려하여, 귀하가 영향력을 생성하고 경력을 성장시킬 수 있는 문화를 조성합니다. Citi는 높은 수준의 전문성 기준, 굳건한 성실성과 관대함, 지적 호기심 및 엄격함을 보여주는 동료를 소중하게 생각합니다. 우리는 귀하가 씨티에서 경력을 쌓는다는 일이 가진 중요성을 인식하며, 귀하의 헌신에 대하여 우리도 마찬가지로 노력할 것을 약속 드립니다

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