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COVID-19:

우리 동료들과 지원자들의 건강은 우리의 최우선 순위입니다. 따라서 Citi는 COVID-19 상황을 면밀히 모니터링하고 있습니다. 우리는 추후 공지가 있을 때까지, 임시적으로 모든 후보자 인터뷰를 가상으로 실시하는 것을 포함하여 전 세계적으로 회사 전체에 예방 조치를 구현하였습니다.

Lead - Digital Acquisition – Wealth Management

직무 ID 22452181 기본 근무지 Singapore, Singapore; 채용 범주 Marketing
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Job Purpose:

Wealth Management in Banking is critical for Citi’s growth in Asia. This role will hold the digital acquisition volumes goals for affluent and high net-worth individuals and will be key in leading the digital sales strategies for these products. 

The person will collaborate with product owners in Retail Banking, Digital Customer Experience, Data & Analytics, etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points. Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.

Key Responsibilities:

  • Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
  • Work with internal teams (and marketing) on best in class marketing and sales strategy
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Work with market product teams on delivering against funnel needs, telesales conversions, customer experience, and overall acquisition efforts
  • Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Deliver key insights to business partners to continue to grow current and new portfolios. Lead a mobile-first approach, and design customer-centric digital sales experiences
  • Partner with data management platforms, information security teams and data & analytics teams across teams
  • Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
  • Build relationships with, and leverage key media platforms across Asia and globally
  • Work with a dedicated team of growth marketers to deliver organizational goals around sales and optimization

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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  • 22만 명 이상의 유능하고 다양한 직원으로 구성된 Citi 팀에 합류하십시오

  • 90개 국가의 공동체에서 자원봉사를 행하는 사회적 책임감을 가진 직원들

  • 95개 이상의 시장에 실제로 존재하는 의미 있는 채용 기회

우리는 모든 개인을 포용하고 다양한 관점을 장려하여, 귀하가 영향력을 생성하고 경력을 성장시킬 수 있는 문화를 조성합니다. Citi는 높은 수준의 전문성 기준, 굳건한 성실성과 관대함, 지적 호기심 및 엄격함을 보여주는 동료를 소중하게 생각합니다. 우리는 귀하가 씨티에서 경력을 쌓는다는 일이 가진 중요성을 인식하며, 귀하의 헌신에 대하여 우리도 마찬가지로 노력할 것을 약속 드립니다

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