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COVID-19:

우리 동료들과 지원자들의 건강은 우리의 최우선 순위입니다. 따라서 Citi는 COVID-19 상황을 면밀히 모니터링하고 있습니다. 우리는 추후 공지가 있을 때까지, 임시적으로 모든 후보자 인터뷰를 가상으로 실시하는 것을 포함하여 전 세계적으로 회사 전체에 예방 조치를 구현하였습니다.

Database Marketing Lead (Hybrid)

직무 ID 22506302 기본 근무지 Wilmington, Delaware, Atlanta, Georgia, New York, New York, Elk Grove Village, Illinois, Irving, Texas; 채용 범주 Marketing
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The DB Marketing Analyst will join the Acquisition Audience Management team, with focus on Personal Banking (Card, Retail and/or Mortgage) targeted Marketing offers.

Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.  The DB Marketing Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization.

Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards, Retail and Mortgage organizations, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences. Additionally, role has direct oversight of day to day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation is critical and to work seamlessly across Business and Technical resources from peers through Senior Management is a must. Role will be hands on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in market execution.

The Key Responsibilities include:

 Organizational Scope, Accountability & Strategic Leadership

  • Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. 
  • Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies. 
  • Provide insight driven recommendations to optimize strategies and enhance operational process components.

Knowledge

  • Working knowledge of multi-channel, customer centric marketing techniques. 
  • Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. 
  • Experience driving sophisticated exploratory data analysis and provides results to Business Partners.
  • Hands on Work coding within the Citi Marketing Platform, Proprietary system hosted by a 3rd Party Vendor. Full knowledge must be gained of platform environments, data and ecosystem.

 Influence / Collaboration

  • Interacts with cross-functional areas at the Functional Specialty level. 
  • Primary liaison with the Marketing Program Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion. 
  • Direct Oversight of List Processing Vendor team to support successful campaign execution. 
  • Direct working relationship with In Business Control team for monthly Control monitoring and testing
  • Strong Collaboration, acting as an internal consultant with campaign design and requirements
  • Active participation in Strategy meetings and daily Scrums

 Judgment / Decision Making

  • Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.
  • Works with considerable latitude for decision making in setting priorities under area of responsibility. 
    • Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.

Requirements

  • 5-8 years of experience in a digital or database marketing role, preferably in financial services. 
  • 5-8 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.
  • Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred.
  • Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
  • Experience with consumer lending or 3rd party marketing preferred.
  • Experience with digital marketing and vendor management preferred.
  • Acumen working in a technical environment to solve business related problems. 
  • SQL experience is preferred; SAS experience is a plus.
  • Experience analyzing marketing efforts, including dashboard reporting and MIS.
  • Optimization experience a plus.
  • Salesforce Marketing Cloud experience a plus.
  • Digital Marketing and Email Deployment experience a plus

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Job Family Group:

Marketing

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Job Family:

Database Marketing & Analytics

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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  • 90개 국가의 공동체에서 자원봉사를 행하는 사회적 책임감을 가진 직원들

  • 95개 이상의 시장에 실제로 존재하는 의미 있는 채용 기회

우리는 모든 개인을 포용하고 다양한 관점을 장려하여, 귀하가 영향력을 생성하고 경력을 성장시킬 수 있는 문화를 조성합니다. Citi는 높은 수준의 전문성 기준, 굳건한 성실성과 관대함, 지적 호기심 및 엄격함을 보여주는 동료를 소중하게 생각합니다. 우리는 귀하가 씨티에서 경력을 쌓는다는 일이 가진 중요성을 인식하며, 귀하의 헌신에 대하여 우리도 마찬가지로 노력할 것을 약속 드립니다

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